New Google Algorithm Update Dings Sites With Excessive Ads

It’s been a short time since we tend to detected a few major rule update from Google (everyone wants a vacation, right?), however it’s just like the search large is back fully swing with a brand new one. the most recent modification penalizes sites in Google’s computer program results pages (SERPs) if they need too several ads higher than the fold (the a part of the net page that is visible while not scrolling), creating it troublesome to search out the content on the page. computer program Land’s Danny Sullivan chatted with Google’s Matt Cutts to urge the low-down on the update, that it seems was spurred by many user complaints to Google regarding incoming at sites with apparently a lot of ads than actual content. Let’s break down what this update means that for websites exploitation paid advertising, and the way you’ll be able to check that your web site is not punished by the update.

Who precisely are Penalized?
Google denote that users wish to ascertain content after they click through to an internet site (what a shock!), therefore websites that dedicate abundant of their above-the-fold realty to ads are punished, as a result of doing therefore adversely affects the user’s expertise. Oddly, sites that use pop-up ads and ad overlays — in my opinion, the foremost annoying on-line ads one will encounter — aren’t suffering from the rule update.

This update is anticipated to have an effect on just one of searches globally, however it’s already started rolling out. And if Google’s crawlers realize pages on your web site that area unit breaking the new page layout rules, it’ll penalise your entire web site, not simply the offending pages.

Do You suppose My web site Is AN Offender?
Google expressed that they perceive above-the-fold ads perform higher than below-the-fold ads, and in and of itself solely the foremost crying offenders ought to very be distressed. AN excerpt from its journal says, “This algorithmic modification doesn’t have an effect on sites UN agency place ads above-the-fold to a traditional degree, however affects sites that go abundant any to load the highest of the page with ads to AN excessive degree.” They additionally decision out sites that have content higher than the fold, however have that content “persistently pushed down by massive blocks of ads.”

How Do I guarantee My web site is not Affected?
Matt Cutts’ speech with Danny Sullivan disclosed that Google is basically feat this call up to the location owners’ common sense. they don’t seem to be providing any tools for users to assist establish whether or not their web site features a dangerous quantitative relation of above-the-fold ads to content, however do suggest exploitation different free Google tools like Browser Size from Google Labs to grasp what proportion content is visible to users.

Again, this update is just anticipated to have an effect on one hundred and twenty fifth of searches, however if your web site teeters on the brink of an excessive amount of above-the-fold ads, you would like to form some changes to your page layout…stat! If not for your

SEO, be intimate for your user expertise.

Because the update has already started rolling out, it’s going to be too late to avoid wasting your web site from a broken search presence if it absolutely was AN bad person. however if you update your page layout to possess fewer ads above-the-fold, you must see improved rankings in an exceedingly few weeks. I know, many weeks could be a lasting to attend, however Google has to re-crawl enough pages of your web site to make sure that you have created universal changes to your page layout before it will increase your rankings once more. And if you’ve got structural problems along with your web site that build it troublesome for Google bots to crawl your content, it will take even longer to remedy your rankings.

So if your web site is punished by this update, get your page layout fastened ASAP, and build your web site as simple to crawl as doable to mitigate any injury. the recommendation Google provides at the tip of its Webmaster Central journal says it best: “Overall, our recommendation for publishers continues to be to concentrate on delivering the most effective doable user expertise on your websites.” All of Google’s rule updates concentrate on profitable websites that users prefer to visit, and penalizing those users dislike. If you retain that in mind once change your web site, you will probably be poised for achievement in Google’s SERPs notwithstanding what rule changes they create down the road.

Does this rule update worry you? can you be creating any changes to your web site to make sure your SEO isn’t affected?

New Technology Info: Blue Ray 110 Gb DVD available

DVD’s have become big business in a short time. Not only are we finding them on computers, they’re also sitting proudly in living rooms in place of the old VCR, and in game consoles as well. Over the past year we’ve seen writeable DVD’s, even though the situation there is complicated by disagreement between the major players over a standard format. Well, things could be about to get worse. Yes, hold onto your hard disks, we’re could be besieged by yet another major development destined to consign even today’s state of the art models to the dustbin of technology history.

Over the past six years, the DVD has been one long success story. It’s become the fastest-growing consumer-electronics product ever. “The DVD market has grown at a phenomenal rate – we’ve reached the stage now, after about two years of mainstream DVD sales, that video took ten years to achieve.” In 1999 worldwide sales of dvds exceeded 135 million, and by 2000 this had jumped to 329 million. Last year that figure had almost doubled, with total revenue in excess of US$10 billion. And over the past twelve months we’ve seen the rise of DVD’s that can not only play, but record data as well. The confusing thing for us is that there’s no agreed standard.

“The DVD recordable market is currently in a state of flux, much like the whole VHS vs Betamax fiasco of the early 80s. We’ve got the same problem – we have multiple DVD Recordable formats out there, all vying for superiority with no de facto standard to actually settle the case. We have DVD-RAM, we have DVD-R and -RW, and we have DVD+R and +RW.”

Currently none of these recordable formats can store more than 4.7 GB of data, that’s around 2 hours of high quality video. Tomorrow’s DVDs, though, hold out the promise of blowing that away. Earlier this year the DVD forum, made up of nine major electronics companies, announced a new higher-density recordable DVD format called Blue-ray. Toshiba: “With blue laser technology, it’s possible to store up to 30Gb of data on a DVD, giving 3 hours of High Definition TV and more than 12 hours of standard TV.” In other words imagine the whole Star Wars series one on disc!

“Blu-ray technology, if it actually comes into being, will have a phenomenal effect. Blue laser is much more precise, much faster, much cleaner. It should produce much cheaper and faster devices that are more accurate so you can actually fit more on a disc.” So how does it work? “Blue lasers have a much smaller beam spot than the traditional red ones – it’s about a fifth of the beam spot. That’s the main reason you can store huge amounts of data in the same disc area. If you use two layers and both sides you can fit up to 110 gigabytes on a CD or DVD. That’s technically possible.”

Other potential applications include PC data storage while it’s high-speed data transfer rate allows for playback of pre-recorded video on the disc while simultaneously recording images being broadcast on TV. It’s a technology that is literally light years ahead of the competition, but will Blu-ray finally end the alphabet soup of competing formats? “We are targetting for the computer market using UDF – Universal Disc Format. This is very easy to use for audio visual and computer usage and that’s the reason we believe Blue Laser technology will become the standard within a couple of years.”

But not everyone is as optimistic. “My main concern is that whilst Blu-ray is a very noble technology on paper at the moment there is no real market advantage for any of the major DVD disc manufacturers to adopt it. All data formats, be it analogue or digital, whether it be voice, video or data, there will always be competing formats, none of these things have ever been successfully controlled by given standards so it’s always been down to market forces as to which one will prevail.”

There are other issues too. Even if Blu-ray does succeed, it won’t be backwards-compatible – in other words, forget about using Blu-ray DVD’s in today’s systems, which use red lasers. Still you won’t have to worry about that too much for the time being. Blu-ray won’t be available to us until next year at the very earliest, and by then, there’ll probably be a multitude of other storage media waiting in the wings to take it’s place. Thanks to BBC World

Nintendo 3DS XL Nintendo Goes Bigger

When Nintendo released the 3DS they obviously hoped for more. When they survived the original release though and made some price cuts sales picked up and people started to realise what a good handheld console it was. In an age when smartphones are trying to become the dominant gaming gadget for the handheld gamer Nintendo still keep their dominance but they are struggling.

With the 3DS XL they are looking to make yet another impact by the same technology that was first released in the smaller model. With its autostereoscopic 3D technology and arguably stronger game catalogue than Android and iOS phones can provide Nintendo is looking to strengthen its dominance and with the Sony PS Vita struggling to make an impact this may not be such a hard task.

The first thing to notice about the 3DS XL is simply that it is in fact just a bigger version of the 3DS but with a few little changes for the better, like the upgrade from the 2GB to 4GB SD card for example. The build of the 3DS XL itself is now more rounded and stylish, and the screen is around 90% bigger which obviously gives better viewing for the games.

The change in size and the change in screen has obviously made the unit itself bigger, and this version of the 3DS won’t easily fit in your pocket. This of course is something to be expected when the smaller version was designed for that type of use. This is a version of the 3DS made to concentrate on the gaming, more than the handheld side of things, which is not to say that it does not fit nicely in your hand of course because it still does. If anything it’s actually more comfortable to hold.

One very strange omission from the box the 3DS XL comes in is the AC Adapter; in fact there are no cables to recharge the unit at all. This is strange and it seems to be assuming that you will already have this adapter available from the previous version of the 3DS; this is a risk and an extra expense as not everybody will have the smaller version or will feel the need to buy a new adapter. This may not be that much of an expense but it does seem strange that you are given a handheld console that needs charging to play it, but no actual charger to do this with. I know for a fact from watching reaction on Twitter to this news it is something that is confusing Nintendo fans and other gamers.

As mentioned the screen for the 3DS XL is 90% bigger than the smaller version. This works well with quite a few of the 3DS games, especially ones like Resident Evil: Revelations. It’s also said that the 3D element of the 3DS works even better now it’s got more screen space to work with, which was an issue with the original 3DS in the past. At a screen size of 4.88 inches this is pushing into Playstation Vita territory but of course it’s not got the same quality as the Vita’s OLED screen. That said the 3DS does not have the game catalogue that really lends itself to the need for high definition graphics.

This does not hold the screen back though, and as the main selling point of the 3DS XL it’s definitely an excellent screen that brings a lot more to the games that are available now, and in the future. It will be interesting to see if Nintendo have more to offer to take advantage of the screen itself in the future.

Of course with a bigger screen it’s safe to assume that the battery would be hit and usage would go up. Nintendo have said the increased power usage is around 86% but with six and a half hours of 3D and eight hours of 2D promised this is not that bad, and with the size of the unit itself it is unlikely you’ll be playing it for that long anyway.

As always with Nintendo products it’s easy to recommend the 3DS XL, the question is who it is aimed at. With the bigger screen and the already high quality game library available it’s obvious that new fans will be interested but then of course the little signs such as no AC Adapter make you wonder are they aiming at the fans who already own the 3DS? It’s debatable whether fans who already bought the 3DS itself will want this bigger version which is also more expensive, but if they have the money to spend they may just do it.

Personally looking at the 3DS and the 3DS XL it’s questionable whether the extra cost for the new model is really worth it. There are no real “must have” updates to this new version other than the big screen so this is undoubtedly an upgrade few will go for. One good thing of course will be the undoubted lowering of the original 3DS price, so now may be the chance to pick up one of those if you have not got one.


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